Given an upsurge in promotional activities, pricing is becoming an increasingly crucial factor for both retailers and manufacturers to consider in their go-to-market strategy. This webinar will help listeners understand what has been happening in KSA and UAE in the last couple of years when it comes to price and promotions—and the impact of those changes on the market. It also covers recommendations on what manufacturers and retailers can do to improve market performance and operating results.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone else in the marketplace.
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
Consumers' time and attention around media is fragmenting. While the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth. And measurement will hold a key to enabling true understanding of audiences' changing behavior.
The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. So where is this listening growth coming from?
Radio listeners come in all varieties, and so do their listening preferences. We know that listeners tune in at different times during the day, but we also know they tune in for different reasons. So a big part of radio programming involves determining how to cater to the broader audience while still focusing on core listeners.
The start of a new year inevitably brings new resolutions and, for many, attempts to counter the effects from the holidays. It’s the same for many audio formats, which feel the impact of holiday programming on ratings from Thanksgiving until New Year’s. Radio programmers are now seeing those trends reverse in the results from the first post-holiday ratings book in Nielsen’s portable people meter (PPM) markets.
Millennials are some of the most connected consumers in America today. They’re also steady radio listeners. And despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week.
242 million people listen to the radio each week. But what you may not be conscious of is where and when you’re most likely to tune in to hear your favorite music, news, talk or sports programming… because it depends on your employment status.
Ninety-two percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely to tune in to hear your favorite music, news, talk or sports programming…because it depends on your employment status.
The holidays may seem like a distant memory now. However, before you start breaking your new resolutions, let’s recap the impact of Nielsen’s holiday ratings book, which spanned the four weeks between Thanksgiving and Christmas when holiday programming fills the audio spectrum all across the country.
When it comes to radio ratings, programmers are consistently focused on determining which listener group is the most influential. After all, appealing to the audience with the biggest influence is the best way to ensure a high-performing station.
Every day counts for radio broadcasters who are trying to maximize their audiences. Peak listening across the country happens at the end of the week, and stations can always find ways to tweak their programming to boost listenership.
More than 90 percent of Americans turn on the radio each week. Capturing these listeners in total audience measurement will allow marketers to get closer to understanding their shoppers’ daily lives and how to best engage them.
New business brings new opportunity, and Nielsen Audio, acquired at the end of September 2013, is doing just that. Today, Nielsen is sharing with clients and the industry the first in a series of investments we’ll be making in our newly acquired audio business in the second half of 2014.
What’s the most influential group of listeners when it comes to radio ratings? For radio programmers, the questions don’t get much bigger. Intuitively, it would seem like the power listeners would fit the bill. Surprisingly, however, there’s more influence in the middle of the road than at the extremes.
Nowadays, an Internet browser and a smartphone allow an on-air talent to be an information curator, with vast quantities of data instantly at the ready. But is it too much information? Or, at least so much that it’s more difficult than ever to determine what’s most relevant to deliver to your listeners?