Given an upsurge in promotional activities, pricing is becoming an increasingly crucial factor for both retailers and manufacturers to consider in their go-to-market strategy. This webinar will help listeners understand what has been happening in KSA and UAE in the last couple of years when it comes to price and promotions—and the impact of those changes on the market. It also covers recommendations on what manufacturers and retailers can do to improve market performance and operating results.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-realted products. Nevertheless, the global audience is willing and eager to shop the web.
Global consumer confidence held steady in Q4 2013 with an index of 94, marking the third straight quarter where confidence was at that level. Global confidence was one point higher at year end than it was at the beginning of the year and three points higher than in Q4 2012.