In looking at store count trends over the past 10 years, we're able to forecast which categories are most vulnerable to future e-commerce growth.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
by Jennifer Hunsecker, Senior Data Scientist
At Nielsen, we believe that our panels make our company stand out. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone else in the marketplace.
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
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